Tuesday, June 25, 2019 — Miami, FL- Drew Estate announces today the national release Undercrown ShadyXX, in collaboration with Shady Records for their 20th Anniversary. The Undercrown ShadyXX will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow, held June 29-July 2, 2019 in Las Vegas, Nevada.

Originally released in only 10 Detroit area retailers in 2014, the Undercrown Shady remains one of the most consumer demanded limited editions in the Drew Estate portfolio. This powerhouse blend, like the Undercrown Corona Viva, features a toothy Mexican San Andres wrapper, spicy Connecticut Stalk Cut Habano binder, and the highest quality filler leaves from Nicaragua and Brazil. The ShadyXX is offered in a 5” x 50 box pressed belicoso, this cigar packs a punch and is packaged in a majestic, gold embossed 10 count petaca.

From the Wynwood Safehouse, Jonathan Drew President and Founder of Drew Estate reminisces, “Eminem, Paul Rosenberg, and Shady Records have changed the world. It’s undeniable!! While selling 230 million records is impressive on its face, it’s the unique way that Shady has connected with so many of us “regular folk” that’s impacted me the greatest. Shady made it okay to be different, no matter how weird or how fucked up we might be. The conceptual space of Shady Records is connected to the Undercrown brand because UC is cut from a different cloth, and not afraid to admit it. THE Undercrown is not the king in this romantic cigar story. The Undercrown’s position is juxtaposed to the king, like a wildin out prince on some DE, homegrown shit. The UC don’t want to be king. He’s deep in the cut, robust, and got mad flavor. I love the connection to Shady Records and am very proud to celebrate 20 years with the dudes.”

Paul Rosenberg, Eminem’s long-time manager and Shady Records’ President, had this to add, “I’m honored to team up with JD and Drew Estate again on our second collaboration resulting in the stellar ShadyXX.  20 years is a huge milestone, and I couldn’t think of a better way to reflect on the label’s legacy and celebrate our achievements than by lighting up another limited edition cigar that we can share with the world. This smoke is a superb, authentic blockbuster and just like one of our classic albums I expect it only to get better with time.”

The Undercrown ShadyXX is packaged in a 10-count petaca with an MSRP of $104.00/petaca. It will be shipping in August with a merchandising solution to Drew Diplomat retailers nationwide.

About Shady Records:

Shady Records was founded in 1999 by Eminem and his manager Paul Rosenberg as a boutique hip-hop joint venture with Interscope Records.  The first signing to Shady was Eminem’s original group, Detroit rap collective D12, who immediately put the label on the map with the commercial and critical success of their multi-platinum first album, Devil’s Night.  The momentum continued with the release of Music From And Inspired By The Motion Picture 8 Mile, garnering Eminem and Shady Records an Academy Award for Best Original Song with the hit single “Lose Yourself”; a first for a rap song.  The label also partnered with Dr. Dre’s Aftermath Entertainment to sign rap superstar 50 Cent, who over the course of his career has sold more than 30 million albums worldwide.  Shady Records continued its success into the aughts and beyond with successful releases from Obie Trice, D12, Yelawolf, rap supergroup Slaughterhouse and others amassing worldwide sales in excess of 40 million albums.  Shady is currently home to Bad Meets Evil, Eminem’s long-running project with Royce da 5’9”, as well as Compton-bred rapper Boogie and Griselda Records own underground cult heroes Westside Gunn and Conway the Machine.

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attracting new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

Friday, June 14, 2019 — Miami, FL- Drew Estate announces today the Rebirth of the BOTL, Brothers Of The Leaf as a Drew Diplomat Retailer brick and mortar exclusive. BOTL will be displayed in Drew Estate’s Booth at the IPCPR Convention and Tradeshow, held June 29-July 2, 2019 in Las Vegas, Nevada.

Harkening back to the early days of the interweb, a number of cigar communities formed that all shared one common bond, their love of the leaf. One of those early communities, BOTL.org, truly captured the spirit and passion we all share for our beloved cigar culture. Today, Drew Estate brings back BOTL, a passion project dedicated to every cigar geek around the world.

With a lineup of three aficionado sizes including Corona 5 1/4″ x 42, Corona Gorda 6 x 46, and Lancero 7 x 38, we are truly catering to a targeted market of core traditional, discerning consumers. Each cigar is wrapped in a bold broadleaf wrapper, layered in complexity with an Ecuadorian Connecticut binder and capping off the nuance are rich fillers from Nicaragua.

From the Wynwood Safehouse, Jonathan Drew President and Founder of Drew Estate notes, “This project occupies a special place in our hearts at Drew Estate. Not only were we very active members on the BOTL forum since the beginning, but we were very involved with promoting it so that cigar heads worldwide could participate and connect. This is definitely a passion project that we dedicate to the great members who’ve been so good for the culture.”

BOTL cigars are shipping in August in the following 3 vitolas:

Corona 5 1/4″ x 42 MSRP $140.00 per box/15
Corona Gorda 6 x 46 MSRP $150.00 per box/15
Lancero 7 x 38 MSRP $160.00 per box/15

For full coverage of BOTL and all of Drew Estate’s IPCPR national releases check out our 2019 #DEIPCPR promotion at www.drewestate.com/IPCPR. If you are attending IPCPR stop by for a smoke at the Drew Estate Booth (Booth #3213), and a crafted ACID cocktail under the Water Tower.

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attracting new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

Southern Draw Cigars has been growing like wildfire over the last five years and as a result the company has stacks of used cigar boxes on its warehouse shelves, has noticed empty boxes piled in the corners of its valued retail partners and even in the garages of its most supportive customers.  The growth has also attracted some unwanted attention and the company opted to address it with an updated package design.  

The company desired to stay true to its colorful split top box, vertical presentation design that is now synonymous with all of its cigars for another five years. However, in order to avoid a potential patent dispute regarding the current boxes, Southern Draw Cigars has expedited its long term strategy of a more environmentally friendly solution, working for over a year to create a design that is practical and shelf friendly. 

“The remarkable simplicity of our new “shoe box” design and its gentle aesthetics will fit well on display shelves, in humidors and will serve as a basis of endless creative upcycle projects as boxes have been emptied.  The company’s focus remains on the consistency and sustainability of its cigar brands and blends and not necessarily on the art of cigar packaging.  The new “shoe box” design is hand made using recycled hard wood (ideally reducing delays in shipping due to the limited supply of Cedar and Mahogany wood) in Esteli, Nicaragua and they will be on display during IPCPR 2019.  Shipping will commence in July 2019,” shared Robert Holt – Founder.  “It is very import to note that the potential patent dispute identified by one of the premium cigar industries most influential brands was handled with professionalism including a gracious transition period extended to Southern Draw Cigars. The result was an opportunity to mitigate the potential expenses associated with a package recall and rapid redesign,” added Holt.

The updated design retains the approximate dimensions and color palates of the previous designs for all 20, 25 and 50 count boxes and will include a simple integrated shelf talker for each blend.  Pricing for boxes will remain unchanged and the company will work with its valued retail partners to convert to the new design by offering related discounts on new orders, allowing a smooth and uniform transition from current box designs.   

Related questions should be directed to robert@southerndrawcigars.com

For general information about Southern Draw Cigars, a list of retail partners or to become a retail partner, and to enjoy our reviews, please visit us at www.southerndrawcigars.com.  Please LIKE us, FOLLOW us & TWEET us – Facebook/Southern Draw, Instagram/SDCIGARS and Twitter/@SDCIGARS.  

Soli Deo Gloria!

Thursday, June 20, 2019 — Miami, FL- Today Drew Estate and Crowned Heads announce their partnership in the release of “La Coalicion”, manufactured by La Gran Fabrica Drew Estate and sold through Crowned Heads. “La Coalicion” will be displayed in the Crowned Heads Booth at the IPCPR Convention and Tradeshow, held June 29-July 2, 2019 in Las Vegas, Nevada.

“La Coalicion” is a spectacular collaboration brand for the premium cigar fanatic. The brand is wrapped in rich, dark Connecticut Broadleaf, with a spicy Sumatran binder and aged fillers from Nicaragua and the Dominican Republic. “La Coalicion” is available in 4 sizes: Corona Gorda (5” x 46), Gordito (5 1/2” x 50), Siglo (6” x 52) and Sublime (6 1/2” x 54). Each vitola brings a very specific and unique nuance and complexity, carefully blended by Willy Herrera and Jon Huber.

From Little Havana in Miami, Willy Herrera Master Blender at Drew Estate highlights, “Huber and I have always had a similar palate for what notes we are looking for in our blends. Working together, we knew from the beginning we wanted to utilize the dense, oily Connecticut Broadleaf wrapper which is the inspiration for this killer smoke. La Coalicion is a passion product that Huber and I are really proud of.”

From Crowned Heads HQ in Nashville, Jon Huber adds, “I’ve personally wanted to work with Willy for years now, as I feel that our aesthetic towards cigars are similar and we also share a common respect and passion towards the tradition of premium cigars. Further, being able to tap into the creative juggernaut that is Drew Estate has been an amazing experience. I’ve long respected what the DE brand has achieved, and I believe their personal brand extends far beyond just ‘cigars;’ they’re truly an innovator, disruptor, and a game changer within our industry.”

From the Wynwood Safehouse, Jonathan Drew President and Founder of Drew Estate notes, “I am proud to report that Drew Estate always remains “Boutique in the Heart” in everything we create. This collaboration with Crowned Heads has been gratifying, mostly because of their passion and intensity. Plus, their hat game is on point!”

“La Coalicion” is manufactured at La Gran Fabrica Drew Estate and is sold through Crowned Heads. It will be shipping in October in the following vitolas:

Corona Gorda (5” x 46) MSRP $219.00/box of 20
Gordito (5 1/2” x 50) MSRP $245.00/box of 20
Siglo (6” x 52) MSRP $270.00/box of 20
Sublime (6 1/2” x 54) MSRP $299.00/box of 20
For full coverage of “La Coalicion” and all of Drew Estate’s IPCPR national releases check out our 2019 #DEIPCPR promotion at www.drewestate.com/IPCPR. If you are attending IPCPR stop by for a smoke at the Drew Estate Booth (Booth #3213), and a crafted ACID cocktail under the Water Tower.

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attracting new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

Southern Draw Desert Rose Cigars | Press Release

Southern Draw Cigars’ blend with the iconic “pink band” will offer a perfect oasis in the scorching desert for the attendees of IPCPR 2019.  The DESERT ROSE is a hearty sun-loving cigar that thrives in these hot temperatures, a perfect addition to the Rose of Sharon premium cigar line.   

“Desert Rose, has a heartier wrapper and is a more robust version of our original blend, a symbol of the family as we stand our ground and confront the changing seasons and mounting challenges that we continue to encounter as we execute our mission of unity, charity and the service via this little brand,” per Sharon Holt – aka the boss lady.    The Desert Rose is covered in a velvety smooth Ecuadorian cloud-grown Claro wrapper, and integrity from a thick and flavorful Condega, Nicaraguan Habano binder and a new filler combination marrying both Corojo 99 and Piloto Cubano ligeros from Honduras and the Dominican Republic.  The Desert Rose is an almost flawless medium bodied, medium flavored cigar that is as beautiful as the original blend while offering a buttery smooth yet spicy “burst of flavor” with each draw before yielding to a very clean palate.  We leave the rest of the images and unique flavor transitions to those that choose to make a purchase.

Southern Draw Cigars is honored to have Cigar Coop front and center in Booth #3061 on Saturday June 29^th at approximately 11 a.m. for the LIVE unveiling of the Desert Rose.  Limited samples of the new release will be available to select media members and valued retail partners of Southern Draw Cigars.  Southern Draw Cigars will join Cigar Coop for Prime Time Special Edition #57 episode July 23, 9:15 EDT to smoke together and highlight this new release, offering a chance to win fabulous SWAG and cigars to the podcast audience. 

Rose of Sharon is the beautiful cigar blended to represent the beauty and personality of Sharon Holt, a founder of Southern Draw Cigars and the NEW release Desert Rose has been produced in Esteli, Nicaragua at the A.J. Fernandez Cigar Co. and will be made available in a single size, Belicoso Fino 5.5 x 52 (box pressed).  Total release for 2019 is 75,000 cigars (full production of 150,000 cigars is scheduled for 2020, 2021 etc.) and is scheduled to be released in equal amounts in July, September and November 2019. Shipping dates are subject to our stringent quality control process.   MSRP pf $11.99 per cigar or $119.99.

The Desert Rose is only available to current valued retail partners of Southern Draw Cigars (account must be in good standing) and will be sold on a first come, first served basis beginning at the official unveiling.  Please direct all questions, comments to robert@southerndrawcigars.com.  A limited few IPCPR appointments for media or retail partners remain so please email shelly@southerndrawcigars.com ASAP.

For general information about Southern Draw Cigars, a list of retail partners and reviews, please visit www.southerndrawcigars.com.   

Soli Deo Gloria!